Dubbed Agent 0.94, and portrayed as the next Killer app for Re-la-ters, the association stated that this package of products and services could single-handedly pull the industry out of the ’80’s. Asked why they were going to such great expense on behalf of agents, one official simply stated “Membership has it’s privileges.” Although it is uncertain whether they had checked on the availability or trademark associated with that phrase prior to its use.

“We believe this product, in conjunction with the upgraded glossy-cover MLS book, will continue to allow the agent of tomorrow to be the gatekeeper of information associated with local real estate, and further allow them to be the judge, jury and executioner in the buying or selling process.”

(Ed. Note: For some reason, I was asked to strike that last part, but alas it was too late.)

As part of the Agent 0.94 Initiative, the association is also providing training on a wide-range of professional and technology tools, including:

• “How to Get the Most out of Your Polaroid”
• “Color Coding Index Cards: the Next Big Contact Management Tool” and
• “That New-Fangled Web-thing: Ten Reasons to Avoid it Like the Plague”

Word on the street is that there are additional plans and programs to come from the association. However, when asked, one official said it was too early to tell if they could recoup any of the “investments” the association had made at local establishments over the past couple of days.

(Ed. Note: At least we can be confident that our recent dues increases are being used wisely, as I was told that the association had recently handed over a huge amount of money “to the house”, which I can only assume is some classified housing down-payment assistance program which will assuredly benefit each of us in our local markets.)

Until next time, that’s the story from here, approximately 1,038 miles outside the convention center, and as close to a real understanding of the association as any other association member.

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